Smart Glasses Campaign

RAY-BAN META AI GEN

// Credit

Directed by Gus & Lo

Produced by Carousel

Photographer: William Arcand
DP: Hugo Carlier

// Live website

https://www.meta.com/ai-glasses/ray-ban-meta/

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Our hero renders were crafted to showcase the Ray-Ban Meta smart glasses in the most inspiring and elevated way possible. Through refined lighting, premium textures, and product-forward compositions, the visuals highlight the glasses’ advanced camera system, polished design, and built-in Meta AI capabilities. These renders serve as the foundation of the campaign, ensuring the product stands out across digital retail, in-store experiences, paid media, and social ecosystems.

Product Stills

The product stills emphasize the details that define the newest generation of Ray-Ban Meta glasses—from the Ultra HD camera and stabilization features to discreet open-ear speakers and subtle privacy indicators.

Each frame is designed to communicate both style and function, capturing how the glasses elevate everyday moments while keeping users connected, hands-free, and fully in their world.

Lifestyle & POV Film

Our film work focuses on bringing the product’s capabilities to life through dynamic POV sequences and lifestyle moments.

We highlighted key features such as sharper 3K video capture, liquid-smooth slow motion, and stabilized recordings—immersing viewers in what it truly feels like to move through the world with Ray-Ban Meta AI glasses.

The result is a series of engaging clips that feel authentic, modern, and seamlessly aligned with how the product is used in real life.

Campaign

These stills and films were designed with versatility in mind, built to live across the entire ecosystem: social, web, retail, in-app surfaces, digital advertising, out-of-home placements, and broader brand campaigns.

Each asset was optimized to maintain clarity, impact, and consistency—no matter the platform—ensuring the Ray-Ban Meta AI story feels cohesive from the first scroll to the final storefront display.

RAY-BAN META AI GEN

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