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Social Content
Short-form, social-native video — concepted, shot, and cut to perform on the feed.
We Make Noise
PR & social media for We Make Noise — social content, campaigns, and community engagement for the music organization.
Hudson Regional Hospital
Built a paid + organic social program from scratch — solo. Weekly A/B testing, with question-led hooks driving the biggest lift (+40% engagement vs. statement captions).
Day in the Life @ Meta
A day-in-the-life film I created at Meta — capturing the people and culture behind the work.
WMSC LAMC Socials
Designed WMSC 90.3 FM's social presence — artist features, LAMC promos, and recurring series like Pass the Aux, Headlines, and Artist Spotlight.
AI UGC @ Meta
I created a UGC content playbook for the launch of Meta's first generative video-editing feature (Meta AI + Edits apps) — where users edit a 10-second clip with 100 text-prompt presets to transform the background, then share or download. The brief: 50 short-form videos in 3 days. I led pre-production and shot days 2–4 to deliver on launch day. We over-delivered — 80 videos in three days — authentic and genuinely different. The lasting win was the playbook it produced: clear learnings on intention, casting, working within space constraints, and cross-team collaboration.
MLTT Draft
Major League Table Tennis, the first professional league of its kind in the U.S., hired Ymages Productions to produce their draft announcement video. The team recorded the announcement, managed audio, and handled lighting for the space; graphics were created and the edit completed by Ymages — a fully produced final piece. I worked as Script Supervisor on set.
Director: Yazemin Yilmaz · Produced by Ymages Productions · Script Supervisor: Anandaji Cruz Rosario
On the Fly
A recurring social-first segment I created at WMSC 90.3 FM — students reacting to campus life, built vertical for the feed and distributed on Instagram and YouTube.
